By: Design Studies Institute Staff
In the ever-evolving world of new businesses, products, and services, the desire for design is more immense than ever. Designer Jarred Pool reminds us that “design is the rendering of intent.”
Everything is designed. Everything that we interact with daily has been created to perform a function, and design is what facilitates that function. Though, as a designer, before functionality can be considered, you must first examine what the goal of a given product or service is. Are you aiming to make a product more appealing, or more efficient? Are you aiming to expand upon a previous iteration? Or, is it something else?
Whatever your objective is, you must be sure to outline this goal prior to realizing the product's function. How well that function is incorporated is dependent upon the individual producing the design. The incorporation of function to form is the work of the designer. Initially, one may be inclined to consider what functionality or form would serve them best. Yet, the most preeminent designers can escape this box and consider the functionality and form that appeals to others beyond their own personal tastes and considerations. Designing for others is a key skill for designers to learn.
Designers have become more coveted than ever as partners in building value-producing ventures and firms. Designers can refine ideas into a distinct brand and strategy. As a designer, you must first understand the business model and where profits will be emanating from. It’s not until you gain a firm grasp on the business’s method and metrics that you can build an effective design. By knowing the business, you can meaningfully align your design work to activate or amplify revenue generating activities.
Just like their productions, designers are highly versatile and adaptable. There are a few traits companies look for when hiring a designer of any type. One of the most essential traits you’ll have to possess is the ability to understand people. Not just in terms of working well with others, but also regarding being able to communicate what your user base wants and needs.
Finally, one of the most crucial attributes you must own is that of being able to justify and back your visions through informed design. Design is more than a feeling. It’s about knowing your user base, reflecting on past successes, and explaining your process in relation to research. These skills and traits form the basis of an exceptional designer.
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